About This Webinar
Creating a consistent member experience is crucial to fostering trust with members, especially in times of transformation and change. Whether it is navigating digital transformation initiatives, branding updates, or transitioning members from one plan to another, it is important to create and maintain stability throughout the member experience. Communication and engagement are a cornerstone for this process and can make or break the experience.
Dolores Anoli, Manager, Digital Marketing at Point32Health (parent company of Tufts Health Plan + Harvard Pilgrim Health Plan) heads up the experience and engagement strategy for both new and existing commercial plan members. Using various channels, including the B2C mobile feed, she has worked to build a consistent experience for all members. She will speak to her experience as a manager of digital marketing and how she is building greater trust with members with better and more tailored member engagement.
Attendees Will Learn About
- Creating a consistent member experience
- Effective engagement strategies for onboarding members
- Creating self-sufficiency with members through tailored engagement
