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Building Member Trust & Loyalty through Community-Based Social Support Groups

Mar 5, 2024
2:00 pm EST
Presented by Wider Circle
Register Now Registration takes place at a third-party website.

About This Webinar

Establishing member trust is key to delivering a health care message and motivating members to act upon that message. A peer-to-peer approach that builds community and social support for members can have a significant downstream impact on outcomes, health equity, engagement, cost of care & retention. In this session, we'll discuss outcomes of a national community-based solution for MA, Dual Eligible Special Needs (DSNP), and Medicaid, and share best practices & results in an actuarially validated methodology.

This webinar will offer a review of a scalable community-based intervention that increases trust & motivation of members with personalized programs that drive outcomes, engagement, retention, duals alignment and helps mitigate social isolation while showing a measurable ROI.

Attendees Will Learn About

  • How peer pressure impacts gap closure as well as member retention
  • Tackling SDoH at scale with a measurable ROI
  • How community-based groups improve member communication and help mitigate/address inequity as well as move members to be more proactive about their health care


Claude Pinnock MD, MPH

Chief Medical Officer

Wider Circle

Dr. Pinnock is a health care industry veteran with deep clinical strategy and digital health experience and brings a strong passion for improving access and quality to -elevate health for all with a focus on social determinants of health (SDOH). As Chief Medical Officer at Wider Circle, Dr. Pinnock is responsible for crafting, directing, and overseeing the execution of the company’s clinical…

Learn more about Claude Pinnock MD, MPH