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Jae Coleman

Director, Product Development, Regence BlueCross BlueShield

Jae is the Director of Product Solutions and Innovation for the commercial lines of business at Regence BCBS. She leads a product innovation and development team accountable for integrated third-party solutions that target a range of offerings from wellness, financial accounts, to chronic conditions. The team is responsible for the lifecycle of these solutions from Strategy and RFPs, to implementation, sales readiness support, and ongoing performance against company and client objectives.