Kathleen Ellmore
Co-Founder & Managing Partner, Engagys
As Co-Founder & Managing Partner of Engagys, Kathleen Ellmore brings the best of consumer marketing methodologies to health care to motivate better health decisions. She is often quoted in the trade and national press and is a regular speaker on the national stage.
Her proficiency for unlocking consumer insights extends to several areas of engagement strategy and design, analytics, and research. She has deep expertise in creating consumer segmentation schemes, communications strategy, and market research, including journey mapping and focus groups. Recently she was selected as Consultant Member of the first ever FDA’s Patient Engagement Advisory Committee.
Prior to founding Engagys, she led the Consumer Engagement consulting practice for Welltok (formerly Silverlink) for 12 years, leveraging its data repository of over a billion consumer health interactions, the best of behavioral economics, and the latest in clinical research, to create evidenced-based communications on what works to drive consumer healthcare behavior to better outcomes and lower costs.
Kathleen spent the first twenty years of her career in brand marketing at leading consumer marketing organizations, including General Mills and P&G. Additionally, she was a Vice President at Digitas, a leading direct marketing firm.